This session considers the different approaches to data profiling in the U.S. and EU.  How can global companies efficiently manage their consumer and customer databases?  Critical areas concern data access rights, augmenting profiles with third party data, and dealing with diverse regulatory and market considerations around the world.

Jennifer Archie, Partner, Latham & Watkins
Gail Crawford, Partner, Latham & Watkins (London)
Alice Lincoln, Vice President, Data Policy & Governance at MediaMath

Room 301

Conference Materials
Jennifer Archie
Jennifer Archie

Partner
Latham & Watkins

Gail Crawford
Gail Crawford

Partner
Latham (London)

Alice Lincoln
Alice Lincoln

Vice President, Data Policy & Governance
MediaMath