Device fingerprinting has been used for years for authentication and security purposes. With its use expanded by companies to better understand and reach consumers, the associated privacy issues have grown. Attend this session for an introduction to device fingerprinting — how it works and how it is used — and to learn how regulators and self-regulatory organizations in both the EU and US are responding. Leave the session with a grasp of best practices for using this technology.

Julie O’Neill, Partner, Morrison & Foerster LLP
Alja Poler de Zwart, Associate, Morrison & Foerster LLP
Leigh Freund, President and CEO, Network Advertising Initiative
Justin Brookman, Director, Privacy and Technology Policy, Consumers Union

Room 407


Justin Brookman

Director, Privacy and Technology Policy
Consumers Union

Leigh Freund
Leigh Freund

President & CEO
Network Advertising Initiative (NAI)

Julie O’Neill

Morrison & Foerster LLP

Alja Poler de Zwart

Morrison & Foerster LLP