Numerous products and data uses seek to leverage transactional data. These practices can be for target marketing or just to measure the impact of marketing. Yet, as useful as it is to draw on transactional data, companies face unique and challenging privacy issues in doing so. This session will present a range of cutting-edge digital practices, explore legal issues that they raise, and present practical solutions.
Libbie Canter, Partner, Covington & Burling LLP
Kimberly Wong, Senior Counsel, Data & Technology Practice Group, McDonald’s Corporation
Zoe Sharp, Deputy General Counsel, Optoro