The market for buying third-party data has never been so strong. The value is potentially enormous for companies. Uses cases include marketing firms that can dramatically improve conversion rates, hedge funds that can make trading decisions based on sales trend data, real estate firms that can set rents for their commercial properties based on actual foot traffic. More and more businesses are getting into the business of buying and selling data. Many claim that their data is “deidentified” or “aggregated” or “not PII” but what does that mean? What are the risks of getting that wrong? How can you get it right? This panel will explore the risks at play in this marketplace, and how companies can best leverage the alternative data market while avoiding the legal pitfalls, including a deep dive on strategies for de-identification in today’s data-rich world.
Heather Sussman, Partner, Ropes & Gray LLP
Kelsey Finch, Policy Counsel, Future of Privacy Forum
Peter Lefkowitz, Chief Privacy & Digital Risk Officer, Citrix
Mark Eichorn, Assistant Director, DPIP, FTC