As digital marketing has grown–with over $40 Billion annually spent in the US–the invisible plumbing which powers digital advertising has grown increasingly complex. This session will break down this architecture into an easy to understand, non-technical overview and will also discuss how it may change in the coming years, and what opportunities and risks that evolution entails.
Todd Ruback, Chief Privacy & Security Officer and V.P. Legal Affairs, Ghostery
Justine Gottshall, Partner, InfoLawGroup
Andy Dale, Senior Counsel & Data Protection Officer, DataXu, Inc.